Due to lower beer prices in neighboring countries, Dutch people are increasingly purchasing beer from these countries.
Due to the high price of beer in the Netherlands, more and more Dutch beer enthusiasts are choosing to go to neighboring countries to buy their favorite beer. According to the 2025 Dutch National Beer Survey, 41% of beer enthusiasts sometimes specifically go abroad to purchase beer. The survey also found that the popularity of non-alcoholic craft beer continues to rise.
This annual survey was conducted by Ruigrok Research&Consultancy on behalf of the Dutch Brewers Association. Researchers point out that the growth in cross-border procurement volume is directly attributed to the consumption tax in the Netherlands being much higher than in Belgium and Germany.
Fred Teven, the president of the Dutch Brewers Association, stated that the consumption tax is causing losses to Dutch businesses and finances. Everyone is now familiar with the scene of gas stations near the German border, selling not only gasoline but also beer
He also stated that nowadays it is not just residents of small border towns who cross the border to buy beer. Now, we can consider cities like Groningen, Zwole, Apeldoorn, and even Utrecht as border areas. From these places, cross-border shopping is still very worthwhile
According to the Dutch Brewers Association, due to these consumption taxes, restaurants, hotels, and bars are losing customers and may eventually face closure. We hope the new government can realize that the losses caused by further increasing consumption tax and value-added tax far outweigh the additional revenue they bring, "Teven said.
A survey shows that beer is still widely popular, with 42% of Dutch residents aged 18 and above regularly drinking eoe beer. Pearson beer remains the most popular, and the popularity of non-alcoholic beer and craft beer is gradually increasing.
The popularity of non-alcoholic beer has been on the rise for many years, and 2025 is no exception. The association stated that "consumers particularly enjoy the improved taste and richer choices of non-alcoholic beer." For example, two-thirds of consumers believe that non-alcoholic beer is a good alternative to alcoholic beer if they need to drive or want to reduce alcohol intake. More and more people are choosing non-alcoholic beer simply because it has a good taste.
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